תחילת דף אינטרנט, לחץ אנטר כדי לעבור לאזור תוכן מרכזי
תפריט ראשי של האתר

Lecturer Yefim Roth (PhD)

rothefim@gmail.com

Phone: 0543108088

Office: 206

Human Services

My broad research focus is on consumers welfare and decision making processes. 

I focus on three main areas: 

1.  Field studies on how to enhance consumers wellbeing (e.g., improve healthy food consumption habits, reduce stress) 

2.  Multiple agent games (e.g., how the choices of other agents affect our choices) 

3.  Individual decision making (e.g., how we decide which advise to follow and when to stop searching for information) 

 

If you are interested on one of these topics - you are more than welcome to come to talk with me! 

Click or Skip: The Role of Experience in Easy-Click Checking Decisions
Yefim Roth, Michaela Wänke, Ido Erev
Journal of Consumer Research, Volume 43, Issue 4, December 2016, Pages 583–597, https://doi.org/10.1093/jcr/ucw053

Do Brands Serve as Reliable Signals of Nutritional Quality? The Case of Breakfast Cereals
Yefim Roth
Journal of Food Products Marketing, 1-23

A sensory approach to brand confusion
JC Chebat, O Erradey, C Gélinas-Chebat, Y Roth
Journal of Brand Strategy 5 (1), 101-115

The impact of rewarding medium effort and the role of sample size
I Erev, G Gilboa Freedman, Y Roth
Journal of Behavioral Decision Making